Ticketmaster’ Launches Personalized Online Ticketing Service

Ticketmaster Online-CitySearch Inc. this week launched “My Ticketmaster,” developed with Intel
Corp., to allow consumers to create personalized profiles alerting them to
ticket sales for concerts, sports, family entertainment and performing arts
events.

Ticketmaster Online-CitySearch is a provider of local city guides, local
advertising and live event ticketing on the Internet. USA Networks Inc. is the
majority stockholder of Ticketmaster Online-CitySearch.

“My Ticketmaster” features IPIX 360-degree photographic images and three
dimensional virtual reality images of more than 75 venues including New York’s
Radio City Music Hall, the Great Western Forum in Los Angeles, and Chicago’s
Comiskey Park.

The service enables entertainment fans to see 360-degree views from the best
available seats before completing their ticket purchase and to take virtual
‘tours’ of the venue, the company said. The site also provides event
information such as showtimes, directions to the venue, parking and more.

“My Ticketmaster” features an on-screen “Ticketmaster Event Ticker”–a
desktop event ticker program that can be downloaded to users’ individual
computers allowing them to receive a continually updated display of on-sale
information for events that meet the users’ customized preferences.

In the future, “My Ticketmaster” plans to introduce “collaborative filtering”
technology within its user database to deduce users’ event interests and
provide expanded event recommendations. The collaborative filtering will be
powered by the Engage/Net Perceptions technology package.

The architecture of “My Ticketmaster” as well as the user interface and
virtual venue views were designed by Intel based upon content from
Ticketmaster. The service utilizes technology created by Ticketmaster and
Intel, as well as visualization technologies from Viewpoint/3Name3D and Interactive Pictures Corp., a virtual reality
plug-in from blaxxun interactive, and interactive design
from R/GA Interactive.

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