Now that MP3.com is back in action, music fans shopping online at TowerRecords.com soon will not need to wait for the mail to arrive before listening to the CDs they purchase.
In a matter of moments following the sale, Tower customers will be able to listen to their music online by opening a free, password-protected Internet account that will provide access to streamed audio versions of the CDs purchased at TowerRecords.com. Under a deal with MP3.com, TowerRecords.com plans to launch the service on its site shortly, which will provide customers with immediate online access to major-label CDs.
“As a hugely successful and influential music retailer, Tower Records has always responded to consumer needs,” said Michael Robertson, chairman and chief executive officer of MP3.com. “We believe this partnership potentially represents the future of music retailing. By agreeing to allow their customers to buy a CD and then listen to, store and manage that music from any web-enabled device, Tower is once again demonstrating the progressive leadership that has led to their success.”
The Instant Listening agreement, which comes on the heels of the recent re-launch of MP3.com’s My.MP3 service, will provide consumers with immediate online access to CDs from TowerRecords.com and ultimately Tower Records pervasive brick and mortar retail stores.
“This partnership represents some first steps in bringing the full benefits of the Internet and the digital age to all Tower customers, the most loyal and knowledgeable music fans in the world,” said Mike Farrace, senior vice president, digital at Tower. “We’re very excited to be working with MP3.com in order to give our customers the ability to purchase a CD from our site and listen immediately online. This Tower-branded service will further cement the great relationships we already have with our customers, and is just the first of an ever-increasing array of digital services on our award-winning TowerRecords.com site and ultimately for Tower Records retail customers as well.”