Tower Tags Liquid For In-store Stalls

The sounds of bricks-and-mortar whirring with the Internet are about to be heard in malls across the land. That’s because Liquid Audio, Inc. Monday announced that Tower Records has selected Liquid Audio to supply digital kiosk solutions for its physical retail stores. Through the Liquid Kiosk Network, Tower Records customers can preview and purchase music and create custom CDs from digital music kiosks right in the store.

Tower Records debuted the new kiosk solution, based on Liquid Audio’s technology, Monday at its flagship store in Berkeley, Calif. Tower Records is the first retailer in the United States to launch the Liquid Kiosk Network, joining International retailers The Music Company in Seoul, Korea, TopShop/TopMan stores in London, UK and Libro stores in Vienna and Graz, Austria already using the solution to create new retail environments for their customers.

“Being a Tower customer has always been a highly-interactive shopping experience, whether it’s interacting with our knowledgeable and colorful staff, accessing our listening stations or reading our magazine, Pulse!” said Mike Farrace, senior vice president of Digital Sales and Marketing at Tower Records. “The Liquid Kiosk Network enables customers visiting our Berkeley store to select from a large selection of licensed songs and manufacture their own custom compilations and soon, out of print recordings. It’s a great natural extension of our commitment to the world’s most awesome record selection.”

“This agreement expands our existing relationship with Tower Records, a well-respected leader in the music industry for its unique brand of retailing,” said Paul Melnychuck, vice president of Sales and Business Development at Liquid Audio, Inc. “Tower chose Liquid Audio as their digital music technology provider for this launch because they have confidence in our ability to deliver a true click ‘n’ mortar approach to music retail technology and distribution. We have literally just begun in our quest to provide progressive retailers such as Tower, an integrated and cohesive retail environment.”

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