E-business solution provider WebFire.com delivered its flagship product
Advanta, an automated Web presence software solution.
Advanta allows companies, such as ISPs, hosting firms and small business
resource sites, to pursue the growing market of small businesses seeking an
Incorporating custom Web site development, advanced online advertising
capabilities, and customer database management, Advanta allows companies
catering to the small business market and other late adopters to offer a
private label product to grow and strengthen their customer base and enhance
“Unlike earlier template-driven ‘brochureware’ programs, Advanta offers a
comprehensive solution enabling small businesses to create dynamic Internet
storefronts utilizing versatile marketing capabilities and sophisticated
customer management databases,” said Thomas Howard, vice president of
marketing for Webfire.com.
Using Advanta’s intuitive WebWizard, small business clients and individuals
can create professionally designed, custom web sites, including text and
graphics, such as a map, clip art, or their own photos, illustrations and
other graphical elements.
Advanta also allows businesses to create banner advertisements and direct
marketing campaigns, all of which can be edited and updated online and at
will by the client.
Advanta incorporates a sophisticated database for the
management of useful customer data, and it provides e-mail capabilities.
WebFire will license Advanta and allow its customers to use it as a private
label value-added service.