Where the E-Shoppers Are

Where have all the e-shoppers gone? Gone to Lancome.com and PriceWatch.com, every one. Or almost
every one.


At least according to Internet measurement service Nielsen//NetRatings, which said
that for the week ending April 2 the top site for female surfers at-home was
Lancome.com, the official Lancome Web site providing makeup, fragrance and
skincare. Of those Web surfers visiting the site, 92.4 percent were female.


The top site of the week for female surfers at work was LTDCommodities.com, an online
shopping catalog. Women accounted for 92.4 percent of those visiting the site.


The top site for male surfers at home was PriceWatch.com, an online medium
for computer retailers to advertise products. Of those Web surfers visiting
the site, 89.6 percent were male. The top site for male surfers at-work was TheOnion.com, a satirical weekly
newspaper. Men accounted for 95.9 percent of those visiting the site.


After introducing Windows Media Player 7, a multimedia player, WindowsMedia.com experienced a 208
percent boost in online traffic among at-work users. WindowsMedia.com went
from 249,000 unique visitors for the week ending March 26 to more than
767,000 unique visitors the week ending April 2.

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