Wireless Highway Traffic Data Services Planned

ESRI, which says it is the first company to
leverage geographic information system (GIS) software on the Web, and TrafficStation Inc., a provider of
highway traffic information, established a partnership to develop alternate
routing, true time-to-destination and traffic forecasting services.


The companies said they will also collaborate to integrate ESRI’s mapping,
data visualization and routing capabilities into TrafficStation’s proactive
services delivered across a variety of platforms.


The partnership builds on and expands an existing strategic alliance between
the companies that includes cooperative marketing programs and integrated
highway traffic and GIS services for government and Fortune 1000 business
clients.


Utilizing ESRI’s scaleable ArcIMS and Arc Spatial Database Engine (SDE)
software, TrafficStation will deliver real-time traffic information and
alerts on detailed, multi-tier area maps.


ESRI’s developers’ toolkit,
NetEngine, will provide dynamic intelligent routing services to the mobile
user via voice recognition and wireless application protocol (WAP) browser
interfaces.


Initial application will be implemented in the upcoming Trips123 Federal
Model Deployment Initiative, aimed at providing real-time traffic and public
transportation
information as well as intelligent route planning services to more than 18
million people in the New York, New Jersey and Connecticut metropolitan area.


ESRI will integrate TrafficStation traffic information with spatial data such
as street maps and railway data, then serve this information to commuters via
the Trips123.com Web site and an array of wireless devices.


“As we continue to accelerate our North American deployment and data
harvesting activities, the ability to turn these huge volumes of data into
actionable information will be more important than ever,” said Geoff
Halstead, TrafficStation president and chief executive office.


“The technical initiatives that
we are announcing today will form the core of our TrafficStation 3.0 and 4.0
products, enabling us to fulfill our mission to help our customers and
business clients get to their destinations quickly and efficiently.”


TrafficStation provides traffic, transportation and traveler information via
the Internet, telecommunications and mobile wireless devices. Services are
currently offered in 27 major metropolitan areas in the United States and
Canada.

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