Women.com Launches Online Boutique

Women.com Networks Inc. rolled out She Gets Dressed, an apparel and
accessories online marketing effort.

While Women.com currently sells products through over 60 e-commerce partners,
She Gets Dressed represents its first direct online retail effort to

“We have built a highly scaleable transaction platform for She Gets Dressed
that will give Women.com the opportunity to add additional e-commerce
partners in the future, deepening our network even further,” said Marleen
McDaniel, chairman and CEO of Women.com.

She Gets Dressed offers a variety of designer brand names in an edited
selection of products from designers like Max Studio, Suzan Briganti and Echo

The site includes three key areas:

  • She Needs: highlighting key wardrobe essentials, such as the button down
    stretch shirt and slim pants

  • She Wants: featuring trends and wardrobe themes for the season, such as
    “urban utility” and “wild things”

  • She Finds: a quick search for that special item in specific categories
    including accessories, foot-wear, tops and bottoms

The site also has an online fashion “retail therapist” to help build the
perfect wardrobe. The “Style Shrink” appears throughout the She Gets Dressed
boutique to offer insights and views about women and the latest fashion

“She Gets Dressed is designed from feedback we received from women about the
way they like to shop,” said Donna McDonald, vice president of e-commerce at

Women.com is comprised of more than 90,000
pages of programming organized into 20 topical channels, including Fashion &
Beauty; Horoscopes; Food; Sex & Romance; Health; Career & Money; Pregnancy;
and Home.

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