The auctions service provides members with another online purchasing option
and strengthens the company’s core business of direct selling via e-mail by
allowing XOOM.com to attract more online consumers to its site who it can
then target with products and services based on their interests and needs.
To kickoff XOOM.com Auctions and to raise money for The Breast Cancer Fund,
XOOM.com and Lilith Fair 1999 are auctioning a concert trip package.
“XOOM.com Auctions not only provides online buyers with another purchasing
option from our site, but it also supports our direct e-commerce strategy by
allowing us to establish a closer relationship with more online buyers so
that we go back to them with product and service offers based on their
interests,” said Chris Kitze, chairman of XOOM.com.
The auction service is powered by FairMarket Inc., a provider of
private-label auction technology and services.
XOOM.com Auctions will feature over 15,000 product listings within 14 main
categories, including sports, home and garden, collectibles, computer
hardware and software.
Features include free listings, real time bidding, search functionality, a seller rating system for buyer assurance, automatic proxy bidding, real time notification on bid status changes and a watch list to track specific auctions.
XOOM.com offers consumers free services over the Web, including homepage building, chat rooms, message boards, HTML e-mail, online greeting cards, a
Web page counter, clip art and downloadable software. The company targets its
8.8 million members with product and service offers relevant to their needs