Oracle Rolls Out New Portal for Mid-Sized Firms

Oracle on Tuesday launched a new Web site and applications for the burgeoning mid-sized business market, adding tools to help companies install and use a variety of business applications as quickly as possible.

Since Oracle Accelerate was launched in 2006, the software giant has increased its customer base of mid-sized companies by 7,000, to a total of 25,000. Analysts have pegged this mid-sized market as the next and perhaps only sweet spot in the current moribund economy.

The new portal, midsize.oracle.com, includes a Partner Marketplace to assist customers with picking the right combination of Oracle applications and deployment tools best suited for their particular business needs, company officials said Tuesday.

“Oracle Accelerate delivers enterprise class software to mid-size companies with a focus on rapid time to value,” said Mark Keever, an Oracle group vice president, in a statement. “Now, these solutions, focused on mid-size companies are easy to find on midsize.oracle.com.”

Along with the standalone portal, Oracle Accelerate now includes business intelligence, enterprise performance management and on-demand CRM applications.

The new Business Accelerators tools — the software that helps customers install on-demand and on-premises apps and get them up and running in short order — include Oracle’s Demantra for advanced demand planning, Oracle’s Agile product lifecycle management software, Oracle’s Siebel CRM stack and Oracle Transportation Management.

While Oracle awaits the European Commission’s blessing for its $7.4 billion acquisition of Sun Microsystems, the new Business Accelerators for Oracle’s E-Business Suite are now available on Sun’s 64-bit systems running the Solaris 10 operating systems for eight industries in 20 countries.

Company officials said the new offering now gives small to mid-sized business (SMB) customers more deployment options, including hosting by Oracle On Demand, hosting by a third party and on-premises hosting.

Last week, Oracle posted a first-quarter profit of $1.1 billion but disappointed investors by recording sales of $5.1 billion.

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