Samsung Aims to Steer Web, TV Convergence

The pairing of television and the Web might hopefully be described as still in its early stages. Content providers have been reluctant to turn their programming over to the anything-goes, on-demand world of the Web, where monetization is a harder proposition than in the traditional distribution model.

Then there are a new crop of Web-aware TV sets and services, in full bloom at CES, that aim to bring the freedom and functionality of the Web to the biggest screen in the home. And few companies are more involved in that transition than Samsung, which is looking to infuse its new gadgets with what CEO BK Yoon described as “emotional value.”

In a keynote address at the annual technology gala in Las Vegas, Yoon outlined Samsung’s vision for the digital lifestyle, and announced partnerships with cable firms Comcast and Time Warner Cable, along with Web video hub Hulu and Adobe, which will furnish Samsung phones and TVs with its Flash and Air technologies. Enterprise Mobile Today has the story.

LAS VEGAS — Samsung President BK Yoon played up the importance of the emotional connection consumers have with their devices and their content and how the electronics giant plans to incorporate more of what he called digital humanism into its various lines of TVs, smartphones and tablet PCs.

“What we need is digital technology that is truly aligned with our most human desires,” he told attendees during his keynote address at the Consumer Electronics Show. “Adding emotional value to digital technology is at the center of our efforts.”

Read the full story at Enterprise Mobile Today:

CES 2011: Samsung Talks Up ‘Digital Humanism’

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