It seems simple on its face. It’s an either/or proposition. Potential customers respond more favorably to one design or offer or another. In marketing, it’s called A/B testing.
How effective is your website? Are you getting enough traffic? Is your current design generating enough sales and sales leads?
One way companies from Gary’s Good Eats to Google (NASDAQ: GOOG) can get a better idea of what works and what doesn’t is what’s called A/B testing, a technique that consumer companies have long used to test responses to new products and services. Basically, the idea in advertising is to test one design or offer (Test A) and another design or offer (Test B) to see which one is better received.