Yahoo’s taken a lot of heat over the past couple years, but it’s hanging tough in the display-adverting market. A new report from the Web data shop comScore recapping the online media story of 2009 shows just how sizable a lead the Web pioneer enjoys in the segment, as well as the rise of social hubs MySpace and Facebook.
eCommerce Guide takes a look at the numbers, which also provide a window into the shape-shifting social-media landscape.
U.S. Internet users saw an eye-popping 4.3 trillion display ads last year, with one company standing apart from the crowd as the runaway leader in graphic advertising.
Yahoo (NASDAQ: YHOO) held a commanding lead over the next-closest display advertising network, serving up 521.2 billion ads on its sites, according to a new report from online metrics firm comScore (NASDAQ: SCOR).
Fox Interactive Media, the division of News Corp. that includes MySpace, checked in at No. 2 with 367.6 billion ads, followed by Facebook, which served up 329.6 billion placements.
In total, comScore reported a 21 percent increase in the number of display ads served on U.S. sites in 2009. In measuring the category, comScore counts both static and rich-media graphics, but does not include video ads.
For Yahoo, the display segment figures to play a central role in the company’s ongoing turnaround mission as it looks to build out its content verticals and boost sales of premium inventory for branded messages.