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eBay Acquires Deja.com's Technology

The online auction giant has acquired Deja's buying service technology with designs to expand into new product categories.

December 12, 2000
By Ryan Naraine: More stories by this author:

Online auction giant eBay has acquired the precision buying arm of Silicon Alley comparison shopping site Deja.com.

Financial terms of the acquisition were not disclosed and company officials on both sides declined to comment outside of a press release issued by eBay's Half.com subsidiary.

Half.com, the Philadelphia-based eBay-owned site, which runs a Web marketplace for selling CDs, books other items at fixed prices, said it would purchase Deja.com's precision buying service technology.

As previously reported by atNewYork, Deja.com had agreed to sell the precision buying service technology in early October. The technology basically lets Deja users access product reviews and prices and post their own ratings for those products.

Deja.com, a privately held company, has also found a buyer for its Usenet, archive and search engine service, company officials said, declining to provide details on the name of the company making the acquisition. An announcement on that deal could be made by the end of this week.

In a statement issued Tuesday, Half.com said it would retain the core of Deja.com's technical-development staff which is based in Austin, Texas. Half.com expects to use Deja.com's development team to "quickly expand into new product categories and to allow the company to offer enhanced search features."

"Half.com expects to release site enhancements with these new technologies in early 2001. The financial terms for these transactions were not released," it added.

Back in September, Deja.com laid off 50 employees in a cost-cutting move aimed at making the company more attractive to buyers. In February, the company pulled plans for a $57 million IPO and, immediately after, pocketed $12.5 million from a group of private investors.







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