RealTime IT News

Vignette Acquires DataSage

Vignette Corp. Monday purchased DataSage Inc., a provider of online marketing applications, in a stock deal worth approximately $577 million in stock.

Vignette will acquire 100 percent of the outstanding stock and assume all stock options of DataSage in exchange for approximately 3.16 million shares of Vignette common stock. Vignette expects the acquisition to close the acquisition by March 31.

DataSage offers applications designed for online retailers to personalize their sites and market to the appropriate targets. Its applications include providing firms with e-mail, site personalization, direct mail and other promotional activities. Vignette said it will integrate DataSage into its services to deliver a suite of e-business applications, analysis and marketing services.

"With this acquisition, we take a major leap forward in empowering online businesses to personalize each and every customer interaction and measure and manage the success of their e-marketing efforts," said Greg Peters, Vignette's president and chief executive officer.

"Vignette remains focused on offering the most compelling and comprehensive e-business solutions in the industry for both dot com companies and the Global 2000."

The purchase is one of many buyouts happening Monday. On the broadband front, NEXTLINK Communications Inc. (NXLK) and Concentric Network Corp. (CNCX) Monday merged in a $2.9 billion deal to create a single high-speed communications company and topping the news, America Online Inc. (AOL) and Time Warner Inc. (TWX) Monday announced a merger worth $350 billion.