RealTime IT News

'Believe Again' in CA

Hoping the public will forgive its past financial shenanigans, CA embarked on the next leg of its comeback journey with an emboldened management software strategy and a re-branding and advertising push it calls "Believe Again."

Believe Again is CA's bid to show the public that it has fully recovered from crushing accounting improprieties that hindered the Islandia, N.Y., company's momentum and growth. With the push, the "Computer Associates" moniker was formally dropped in favor of "CA" to signal the change.

CEO John Swainson outlined his company's new vision for information technology management, Enterprise Information Technology Management (EITM), at CA World in Las Vegas Sunday evening.

"CA is a changed company," Swainson said in a press conference. "But it is not an entirely new company. We've taken the strengths of the past and combined them with new initiatives, strategies and ideas to ensure that CA is the clear industry leader in meeting the evolving information technology needs of customers."

The recent past is something CA has been trying to escape and Swainson was brought in from rival IBM to help do just that.

CA also earlier this year reorganized to operate better after having to restate earnings several times and watch a CEO be reckoned with by the SEC.

EITM is CA's vision for more modular infrastructure management, and it includes a raft of 26 new software offerings to manage computer infrastructure. This includes Unicenter R11, the vendor's latest suite of tools for managing configuration, applications, databases, networks and mainframes.

On Monday, CA introduced a service availability solution to help customers improve service, minimize downtime and reduce the cost of owning their service-oriented infrastructures (SOA) .

As with previous announcements from IBM and BEA Systems, the service availability software is designed to better integrate and manage information locked in vertical silos.

The product offers a programmable API to make it easier for customers to bundle third-party management solutions, and supports virtualization for resource allocation across Linux, Unix and Windows platforms. It also catalogs IT assets by adding them to a management database.

The solution also offers event correlation to isolate root causes from multiple related events and policy-based notifications to send alerts via instant messages, e-mail, text messages, phones or wireless devices.

Some analysts applauded the move.

SG Cowen analyst Drew Brosseau said EITM uses the breadth of CA's product line to provide an integrated, simplified suite of IT management software focused on systems, security and storage management.

"The meeting marks an important milestone in the turnaround at CA, with the official launch of its EITM product line and the re-branding of the company by the new management team," Brosseau said in a research note.

"These moves, along with expanding distribution and some M&A, should drive further acceleration in billings and cash flow growth and support another 20 percent-plus upside in the stock relative to the market over the next year."

Meanwhile, Believe Again will be articulated through a global print advertising campaign, Web site redesigns, online marketing, collateral and signage. For example, the "C" and the "A" have been brought closer together in the company's official logo.