In conjunction with the CompuServe reorganization, AOL announced its own
changes in management and service.
The CompuServe reorganization comes after a review of how the company will
best be able to utilize AOL’s existing resources and infrastructure.
“Our revitalization program will enable us to take full advantage of AOL’s
scale, resources and experience to improve CompuServe and make it more
competitive in the U.S. market,” said Mayo S. Stuntz, Jr., president of
Among the changes to its operations, CompuServe stated it is suspending the
“C” Web-based service, incorporating it into the next-generation release of
its software, version 5.0, which will be developed in collaboration with AOL.
The company reports it will continue to operate as a separate service, one
of three under the AOL brand, and that its headquarters will remain in
In addition to CompuServe, AOL will offer its services under two other
brands: AOL Interactive Services and AOL Studios.
Robert W. Pittman, current President of AOL Networks, will become President
and Chief Operating Officer of America Online, responsible for overseeing
all three brands.
AOL also announced that Lennert J. Leader, the company’s Chief Financial
Officer, has been named President, AOL Investments, a division responsible
for overseeing AOL’s growing portfolio of investments in public and private
companies, including The Motley Fool and iVillage.
In related news, AOL stated that as of April 1998, its service will be
available to subscribers for $21.95 per month, an increase of $2.
“AOL members now spend on average more than 23 hours a month online
compared with just 7 hours before unlimited use pricing was introduced. In
the last year alone, Web hits by AOL members have quadrupled to 700 million
daily, and the number of e-mail messages has more than tripled to 22
million each day,” said Steve Case, chairman and chief executive officer of
“Each additional minute our members spend online adds to our cost of
delivering unlimited use service. Revenues from advertising, commerce and
other sources continue to grow as anticipated, but they are not yet able to
cover the growth in member usage. The price increase will help cover these
costs and fund continued investments in network access, customer support,
programming and technological innovation,” Case added.