Latin American companies, ABN Amro, Banco Um, Datamidia, Grupo Aval, and Sony Latin America, have recently chosen applications from E.piphany, Inc. to power their CRM strategies. E.piphany credits its significant customer wins to its support for Latin America by establishing offices in Brazil, Argentina, Mexico and Latin American business capital Miami.
“Like all of our global operations, we approached the E.piphany Latin America with a clear understanding of market requirements and a team of professionals with local experience in several disciplines,” said Todd Rowe, vice president and general manager of E.piphany Latin America. “Since we launched our Latin America operation, the E.piphany solution is repeatedly selected over the competition by large, brand-name organizations. We’re proud to have three of the top ten Latin American banks as customers, and we look forward to showing similar success in other verticals in the region.”
In addition to supporting locations throughout the region, E.piphany is leveraging its global relationships with Accenture, Deloitte Consulting, Hewlett-Packard, KPMG Consulting and PriceWaterhouse Coopers Consulting to support its customers implementing E.piphany E.5, which include several modules localized in Spanish and Portuguese.
“Latin American companies are turning toward technologies to help them foster better relationships with customers,” Eric Prothero, group vice president, IDC Latin America. “Financial Services, Telecommunications and Retail markets are leading the trend, and companies like E.piphany who are focusing on this market are promised great opportunities if they present the right value proposition and offer the right product set.”
San Mateo, Calif.-based E.piphany provides next-generation customer relationship management software with products that include E.piphany E.5TM, an integrated suite of software solutions that blends Web-based analytic and operational CRM.