Eltrax And Cereus Turn Over New Leaf

Eltrax Systems, Inc. and Cereus Technology Partners, Inc. Wednesday announced plans to transform their combined company into a Full Service Provider (FSP) under the brand Verso Technologies, Inc.

As an FSP, Verso Technologies will plan, build and run end-to-end application solutions for their clients. Verso can be singularly accountable for every aspect of a client’s technology infrastructure, or deliver a single part, depending on the client’s needs, according to Steve Odom, chief executive officer of Cereus, who also becomes CEO of Eltrax on September 1, 2000.

“We can help clients with the strategy, as well as the implementation and on-going management of their technology plan,” Odom said. “As we tell our clients, ‘If your only tool is a hammer, then your only solution is a nail.’ We come to the table equipped with the entire toolbox.”

Although Verso’s formal brand launch is slated for mid October, Odom provided some insight into the strategy behind the company’s new name. “‘Verso’ is a Latin word that means, ‘to turn over in the mind or to think of; to engage; to change or to influence’,” he said. “Armed with tools to see the whole picture, we’re able to deliver forward thinking, strategic solutions that engage clients and help them become more competitive.”

Eltrax Systems is a full service ASP that plans, builds and runs the technology that high-growth businesses need to take care of their internal and external customers. Eltrax offers a front and back office suite of web-native applications including a customer relationship management (CRM) solution, email and collaboration, human resources, remote network monitoring and management and remote application monitoring and management solutions.

As a full service ASP, Eltrax delivers end-to-end customer solutions, including custom and packaged applications, software integration services, IT consulting, hosting and customer care.

Cereus is an end-to-end solutions provider of e-business and B2B technologies, including strategy, web design/development, application integration, network consulting and hosting. Cereus delivers its solutions through the most effective delivery method available — whether at the customer’s location, as an ASP or through outsourcing.

Subject to approval by the stockholders of both Eltrax Systems and Cereus Technology Partners and the satisfaction or waiver of all closing conditions, the name change and the merger are expected to be effective by September 29, 2000. The combined entity will trade on the Nasdaq Stock Market under the symbol VRSO.

See related ASP News story on internetnews.com, Cereus and Eltrax Agree to Merge, Jun 13th 2000.

See related ASPnews.com analysis, Cereus Picks Up Eltrax In Merger, June 14th 2000.

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