Endless Gmail Storage

On Friday, search titan Google doubled the storage available for users of its Gmail Web mail service.

Georges Harik, product management director for Gmail, said that, on the first anniversary of the service’s launch, some very active users had begun to worry that the 1 gigabyte of storage that had seemed immense a year ago would soon be used up.

“We’ve had anxiety attacks as a few of the people who have been heavy Gmail users have been coming close to the limit,” Harik said. “They’ve been asking us, ‘what are you going to do?'”

The company determined, Harik said, that the right thing to do would be “to keep giving people more space forever.”

A Google spokesman said it was important not to characterize the ever-increasing storage as endless, because that is a mathematical impossibility.

But the company plans to continuously roll out more storage. “We’re trying to stay one step ahead of our users’ needs and keep up with what they want,” Harik said.

He would not comment on how Google would enable the extra storage, or on how much it might cost the company. But he pointed out that as technology continues to advance, it also gets cheaper.

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