Free Internet provider NetZero
Inc. this week signed up its 200,000th subscriber after only 11 weeks
in business. NetZero offers free Internet access in exchange for sending
its users targeted advertising.
While enlisting 200,000 new users during the first 3-months of business,
NetZero also delivered more than 300 million page views. According to
figures from NetRatings , the
performance of the NetZero page views places the company among the top 35
sites by impressions worldwide.
Ronald T. Burr, chief executive officer of NetZero Inc. said “as these
figures indicate, both subscriber and advertiser acceptance of NetZero’s
service has been nothing short of outstanding.” He added that the company
is “heartened by the spontaneous emergence of NetZero-oriented communities
around the Internet. He said more than 600 sites now feature NetZero Now
buttons that permit immediate downloading of our software.
NetZero provides free local dial-up access and e-mail services in the
continental U.S. In order to subscribe to NetZero, users must complete a
profile that captures their interests and records their demographic,
geographic and psychographic data. The information collected facilitates
the company’s ability to deliver targeted advertising for the company’s
commercial clients.
NetZero opens a small display on the desktop of each subscriber that
delivers 30-second ads that match the users profile, interests and online
behavior. Unlike banner ads, NetZero delivers personalized ads directly to
the viewer. The subscriber can move the NetZero window to a preferred
location on their monitor, but cannot close the screen.
