Computer direct marketer Insight Enterprises Inc. said
its net sales for the year ended Dec. 31 exceeded $1 billion, an increase of about
59 percent over 1997.
“Our. . .e-commerce approach resulted
in a more than 350 percent increase in unassisted Web sales in 1998 over 1997,” said chief executive officer Eric Crown. Unassisted Web sales are defined as those conducted without the assistance of
a telesales account executive.
“Our high growth continues to be fueled by Insight’s global business strategy
along with our two-tiered model targeting businesses through outbound telesales and
e-commerce,” Crown said. “More than ever before, small and medium-sized
businesses are responding to the efficiencies of the direct channel and the
In addition to three acquisitions in 1998, the company expanded its facilities
in the U.S. and Canada; moved its distribution facility to Indianapolis,
completed a 3-for-2 stock split; and, ended the year as title sponsor of the
Insight.com Bowl, a post-season collegiate football game.
The company expects to announce its fourth quarter and year-end results on or
about Jan. 27. Insight is a direct marketer of computers, hardware and
software, offering more than 80,000 brand name products primarily to