Onyx Bites into Delta Dental

Onyx® Software Corporation has a new reason to smile since the company was chosen to develop a CRM platform for Delta Dental Plans of California, New York, Pennsylvania and affiliates. The objective is to enhance customer service efforts, increasing satisfaction and long-term loyalty for the more than 17 million enrollees and a network of 50,000+ participating dental providers. Further, the Onyx solution will provide company executives the visibility needed to manage the sales and marketing divisions more effectively.

“We piloted the Onyx platform at our Pennsylvania affiliate and almost immediately saw the benefit in implementing it throughout our 16-state enterprise,” said Gary D. Radine, president and chief executive officer of the holding company and its member Delta Dental Plans. “Onyx’s program will help us create a seamless technology solution for all our affiliated companies, improving our ability to track a wide variety of sales and service functions, and generally increase responsiveness to our customers.”

The Delta Dental Plans of California, Pennsylvania and New York are part of a holding company system, which combined with several other affiliate companies, generates more than $3.5 billion in revenues and covers 17.2 million+ enrollees in 16 states and the District of Columbia.

Delta Dental will implement the Onyx Employee Portal (OEP) — an enterprise-wide thin client CRM portal that creates a personalized workplace by giving multiple departments across several states access to critical information needed to effectively market to, sell to and service customers, all within a single, customizable interface. Before implementing Onyx, each of the Delta Dental Plan’s operating companies and their departments were served by separate information systems; now they can all share a single view of the customer.

Headquartered in Bellevue, Wash. with global offices, Onyx solutions support a fully integrated approach to CRM by providing a foundation of native Internet technology on a three-tiered architecture, giving customers the most extensible, stable and high-performance platform available. Onyx most recently added another healthcare customer, The Regence Group, and other clients include American Express, Broadwing, Commerce One, Credit Suisse, Dreyfus, Portland Trail Blazers, and Prudential Investments.