235 articles written
Robyn Greenspan
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DVR Users Develop Ad-Skipping Strategy
While a recent report found that more than half of digital video recorder (DVR) users have actually rewound or paused television commercials to better understand the advertised product, Lyra Research presents information that illustrates...
The Deadly Duo: Spam and Viruses, May 2004
A small nugget of good news lies buried among the mountains of unsolicited commercial e-mail: the spam volume held steady from April to May, according to two leading e-mail processing firms. Brightmail's Probe Network...
Realtors’ Tech Budgets Exceed Marketing
Realtors are realizing that technology tools improve productivity and profits. The National Association of Realtors (NAR) revealed that their typical members expect to spend in excess of $1,300 on technology-related items in 2004,...
E-Gov’t Growing, Phone Still Preferred
E-government adoption is on the upswing, but the telephone remains the preferred communication tool for contacting government offices. While the Pew Internet & American Life Project revealed that more than three-quarters of Internet users...
The Deadly Duo: Spam and Viruses, April 2004
Spam continues its assault on the inbox, claiming 64 percent of the incoming messages, according to the 96 million e-mails filtered by Brightmail's Probe Network in April 2004. While the ratio of product-related and...
Searching for Balance
Internet users are more likely to click on an organic search link on Google, and a paid search result on MSN, a report from iProspect finds. The online survey of 1,649 individuals, conducted by...
Personal Surfing Just Part of the Workday
Did you know that one online movie trailer can use as much bandwidth as 10,000 e-mails? Most employees aren't aware of the data clog either, as they use corporate networks for personal usage. A...
Consumers Becoming Marketing-Resistant
Are consumers reaching the marketing saturation point? Could be, according to findings from Yankelovich Partners, Inc. that reveal a growing resistance and negativity toward advertising. The firm's study indicates 65 percent feel constantly bombarded...