Go2 will provide Verizon Communications
customers with its location and mobile information services.
Marc Lefar, Verizon Wireless vice president, said the agreement represents
its commitment to providing a range of information services for its mobile
“Go2 adds real value to the service, driving users to rely on their mobile
phone as an indispensable source of information that follows them
anywhere,” Lefar said. “Mobile Web users have the ability to completely
customize their wireless Internet experience based on their personal
interests and needs.”
Lee Hancock, Go2 founder and president, said the distribution deal further
extends the reach of its localized wireless search service.
“Our relationship with Verizon Wireless will expand our distribution by
providing our valuable services to Verizon Wireless customers,” Hancock
said. “Go2 offers mobile solutions for Verizon’s wireless users who can now
obtain location-centric information, such as directions, click-through
calling and updated daily intelligence.”
Go2 Web sites provide location-based information for more than 12 million
brick and mortar businesses across the U.S. It provides information
relevant to the mobile customer, including turn-by-turn directions, local
events and other directory services.
Go2 uses proximity-ranked technology addressing its locator system to
provide responses to mobile users’ inquiries.
In tandem with the Go2 alliance, Verizon Wireless also launched its
nationwide mobile Web service, which runs on Verizon Wireless’ nationwide
code-division multiple access networks. CDMA technology allows mobile phone
users the opportunity to leverage available bandwidth over wireless networks.
Verizon Wireless was formed by the combination of the U.S. wireless
businesses of Bell Atlantic
Vodafone AirTouch Plc
and GTE Corp.
Verizon currently operates a nation wireless footprint covering
nearly 90 percent of the U.S. population.