Salesforce.com, a customer relationship management (CRM) ASP, today announced that Wyse
Technology, a leading supplier thin clients, will implement Salesforce.com’s recently announced Enterprise Edition to service its global customers.
The new version of the San Francisco-based company’s CRM product was announced in late February and is designed for larger and more complex businesses (see Salesforce.com Keeps Busy).
Salesforce.com says it has listed Wyse as a customer since 2001 and reports that
the manufacturer selected its Enterprise Edition for its advanced customization and integration
functionality, which will enhance the level of service the company provides to its
large global customers such as FedEx, Eastman Kodak and Nestle.
All customer-facing Wyse staff, including support personnel, sales, marketing
and management, will have an integrated 360-degree view of the customer that
can be accessed from any international office at any point,
improving efficiency and customer satisfaction, according to Salesforce.com.
Wyse, which has headquarters in Taiwan and the U.S. with extensive European operations, reports that it chose Salesforce.com over conventional client-server solutions on the basis of rapid, cost-effective global deployment. Salesforce.com reports that implementation in each region was completed in less than a quarter.
“Salesforce.com has given us a scalable, cost-effective way of boosting customer service,” said Stephen Yeo, European marketing director at Wyse. “After looking at competitive offerings, it was clear that Salesforce.com Enterprise Edition was the top choice for helping us improve global customer service, with a rapid deployment that allowed us to start realizing results as soon as possible.”
“Online CRM provides
functionality without the cost and lengthy implementation of
conventional CRM applications,” said Marc Benioff, chairman and CEO of
Salesforce.com says that other technology and manufacturing companies that have selected its CRM product include
Fujitsu, Textron Fastening Systems, Siemens PT&D and Bohler-Uddeholm.
Salesforce.com is listed as a Top 20 ASP by ASPnews.
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