Christopher Saunders

DoubleClick on Monday unveiled more about its new Diameter division, which repackages existing areas of its own research businesses, and those of a

Digital Pulp Lands Plow & Hearth Work New York-based online agency Digital Pulp added two new recent wins to its client roster. Madison, Va.-based home

Web ad rep Phase2Media is restructuring its domestic sales and U.K. operations, and the company said it's now better positioned to take advantage of

Executives from online loyalty and e-mail marketer Netcentives said changes to the firm's upper ranks, and a company-wide restructuring, will put the San

If "Attention Kmart Shoppers" and the "Blue Light Special" aren't already part of the American pop culture lexicon, the retail chain hopes they soon will

DoubleClick Thursday won a victory in its ongoing legal entanglements, with one of its class-action suits being thrown out in a New York City courtroom.

AvantGo is gaining increased traction for its mobile platform as a marketing platform, inking a new deal Thursday with interactive shop Digitas. San

CBS Entertainment is looking to Web shop Worldwide Xceed Group to promote some of its programs online, according to terms of a deal announced Thursday.

Internet service provider NetZero is striking into new territory, announcing plans to roll out a wireless advertising system that will incorporate

Omnicom agency BBDO Worldwide Thursday said it is in talks to establish only what it would call a "strategic alliance" with San Francisco-based

In a development that could have serious ramifications for the online rankings and metrics space, Jupiter Media Metrix Monday filed patent infringement

Reports allege DoubleClick has been hacked a third time, following two admitted server break-ins earlier in the week -- developments that raise the