Christopher Saunders

Online news, culture and politics magazine Salon.com announced Tuesday that it, too, would begin using larger ad sizes and rolling out subscription

Yahoo! and Pepsi are continuing their Fusion Marketing agreement, with new work tapping the soft drink giant's new spokesperson -- Britney Spears. On

Terra Lycos will tap tennis superstar Anna Kournikova to promote its Web portal, Lycos, and lend her name to a contest running on the site. Financial

Is less ad inventory more? That's the question that a number of Web publishers are hoping to answer in the affirmative, with Snowball.com being the latest

New York-based ad network 24/7 Media Monday unveiled a new product that automates the creation and delivery of personalized e-mail newsletters. The

Seemingly working to up the ante after its online-only launch of a new car last fall, Volvo Cars of North America debuted a new promotion on Thursday

Nokia will use a new ad campaign that evokes its "people-friendly" consumer ads in an effort to sell its B2B products. Mountain View, Calif.-based Nokia

Wireless advertising technology firm SkyGo is moving into the Asian market, through a new sales agreement with Asian ad network AdSociety and a new Hong

Things are going from bad to worse in the online advertising market. That's the assessment by industry-watchers at Merrill Lynch, including the firm's

Interactive shop Modem Media will post a before-charges profit for fourth quarter 2000 -- greater than third quarter, despite making less money. That fact

Two players in the growing online promotions space will become one, following a deal between Jackpot.com and BigPrizes.com. Pasadena, Calif.-based

Internet consultancy Jupiter Media Metrix will have a new chief executive, it said Thursday -- once a replacement is found for its current CEO and