Christopher Saunders

Online marketing technology firm Avenue A said its first-quarter revenues would come in below expectations, as the bad news from the Web ad sector

Vianet Technologies Monday signed a deal with Ogilvy & Mather Advertising, giving the firm needed traction for its rich media ad solution. New York-based

Online recruiting site HotJobs this week launched a program designed to increase its database of resumes, in partnership with affiliate marketing ASP

Another player is looking to break into streaming media advertising, but says its value proposition comes from the quality of the message -- and not the

Copier giant Xerox aims to boost sales through a Web affiliate program, designed to boost traffic to its Web site. The Stamford, Conn.-based imaging

On the heels of Yahoo!'s earnings warning Wednesday night, AOL Time Warner is busy cross-selling AOL advertisers into Time Warner offline properties --

The Ad Council is betting that marketers could all learn something from public service announcements. And no, it's not the fact that only you can prevent

San Francisco-based DeltaClick this week rolled out its product, which it says integrates the best of two separate Web marketing propositions -- sponsored

Diet Coke is looking to promote its brand online with a new, Flash-based Web site designed to tap into the "passion" that Atlanta-based Coca-Cola, Inc.

Consumer goods manufacturer Procter & Gamble is trying out a new way to market its products -- by attaching them to TV news stories' Web sites through a

Grocery delivery service-turned "Web courier" Webvan launched a new television ad campaign on Wednesday, designed to support a new positioning and a run

As the industry's bellwether, online advertisers and publishers are looking to Yahoo! to prove that online advertising works not only for marketers but