Christopher Saunders

The most popular sites on the Internet aren't necessarily the ones e-commerce marketers and media buyers ought to be concentrating on, according to a new

Automotive manufacturing giant General Motors is looking to boost its online marketing presence in Latin America, through an agreement with one of the

As interactive TV firms beef up their efforts to develop advertising on the new medium, one consumer group is voicing concerns about the privacy

Executives from the Wireless Advertising Association took the wraps off their long-awaited standards for mobile Internet devices on Tuesday, designed to

AT&T Wireless will provide the technology behind a new channel of AOL Time Warner's convergent media strategy, in return for sizable marketing across the

New York-based online ad network and sales firm Real Media is now closer to a traditional-side corporate sibling, Dallas-based Publicitas North America.

Alley-based interactive shop Agency.com will become a property of holding company Seneca Investments through terms of a merger deal announced Tuesday. The

Looking to spice up its advertising spaces and revenues, Yahoo! on Monday announced a deal with San Francisco design company ONE Media to bring a "who's

LookSmart is revamping its offerings to cash in on paid listings and to go head-to-head with the market leader, GoTo.com. The company's new product,

AOL Time Warner is beefing up its infrastructure with Hewlett-Packard servers and workstations -- in return for millions of dollars in online advertising

The capacity for online advertising to brand could be measurable -- a fact that many marketers overlook, according to a new study from Alley-based

Despite the bad press that it's received during the past year, online media might be held in higher regard among media buyers than previously thought --