Christopher Saunders

Unilever Taps MSN For Hellmann's Summer Promotion Redmond, Wash.-based Microsoft's Web portal MSN will serve as the cornerstone for a new online marketing

Embattled ad network 24/7 Media is undertaking a new trade advertising campaign designed to increase its appeal to advertising agencies. This month, ads

Clear Channel Worldwide's radio stations will resume Webcasting their terrestrial programming during the next several weeks, through a plan that dodges

Yahoo! released more details of its plan to bring in new revenues in conjunction with its streaming media offerings, unveiling a suite of advertising and

Streaming media looks to be the hot sector of the moment -- and the next several years -- with a new study suggesting the industry will reach $3.1 billion

Despite recent indications that the Web loyalty and sweepstakes space is proving a difficult arena, Web publisher eUniverse aims to become a player in the

Web portal Yahoo! is promoting the fifth game of the NBA Finals with an all-day, front-page promotion designed to boost viewership of Friday's showdown

Digital Impact Adds Acquisition, Strategy Units Online direct marketing technology firm Digital Impact is rolling out a new organizational structure,

Interactive TV might be seeing renewed interest by ad technology firms as of late, but a new study from Jupiter Media Metrix suggests that the medium

Microsoft is looking to boost its streaming advertising revenue with a sizable upgrade to its Web-based branded media player. The third release of the

Pop-under ads are gaining credibility with new advertisers, with eBay.com's discount e-commerce site Half.com becoming one of the latest to sign onto

Alley-based DoubleClick likely will be heading to court in January, over alleged abuses of its "cookie" policies. On Wednesday, lawyers for California