Christopher Saunders

AOL Time Warner's online service, America Online, will continue its marketing and advertising agreement with General Motors, through terms of a new

Twentieth Century Fox Home Entertainment is promoting the DVD and VHS release of "Cast Away" with "takeover" campaigns on two major Web portals. From

Engage Meets Guidance, Lowers Estimates Web ad network and technology firm Engage posted quarterly earnings in line with previous estimates Monday

Web portal iWon.com said it's seeing traction in its efforts to attract big-name advertisers to its site -- using rich media creative. The portal this

Atlanta-based Coca-Cola Co. is continuing its big-budget online marketing push behind its Dasani bottled water, with plans to unveil a rich media Web

Internet holding company CMGI made it official on Tuesday: it's shuttering ad serving firm AdForce. While the news is disappointing, it's not surprising.

Video-on-demand and personal video recorders like TiVo -- both of which allow users to circumvent traditional TV ads -- have been seen by many as a threat

Web portal Yahoo! is making a play for the MTV "Total Request Live" set with a new streaming media feature showing pop stars shopping for clothes -- and

Online advertising leader DoubleClick on Monday launched a new version of its DART ad serving product -- a release that addresses a number of known

Orbitz, the major U.S. air carriers' answer to travel booking sites like Expedia and Travelocity, is kicking off an ad campaign in support of its launch

Automotive manufacturers' efforts to use the Web to sell vehicles won't pick up speed until they beef up their online branding efforts, according to a new

A new report Friday casts doubt on notions that customers will opt to provide personal information once they know they're getting personalization in