Christopher Saunders

U.S. interactive TV player ACTV looks to move into the European iTV space, through a joint development agreement with the regional division of direct

Online incentive marketer MyPoints.com could wind up a subsidiary of United Airlines, following a proposed acquisition by UAL's online unit, United

Two giants in the consumer packaged goods industry, General Mills and Procter & Gamble, are aiming to save costs on market research by partnering with a

Online advertising giant DoubleClick, which last year faced controversy over its privacy policies and practices, has a new version of the document that

In a development that raises questions about the future of the rich media e-mail space, Radical Communication, widely considered to be the leader in the

Seattle-based RealNetworks hopes to boost its consumer brand identity by positioning itself like a television network -- and to do that, it's enlisting

The big get bigger, as online advertising giant DoubleClick said it would purchase e-mail marketer MessageMedia for $41 million in stock. DoubleClick said

Twentieth Century Fox is angling for a wired crowd with interactive promotions for two of its summer film releases, "Planet of the Apes" and "Moulin

Expedia.com Thursday launched a new ad campaign designed to continue its positioning as travelers' trusted advisor, amid increasing competition from other

With multi-million dollar investments in Alley-based content play StarMedia Network, BellSouth and Primedia are aiming to carve out ways to market their

Recruitment and yellow pages advertising giant TMP Worldwide, which owns Monster.com, is now the owner of competing jobs site FlipDog.com, through an

In a move that gives it access to potential clients, wireless marketing firm SkyGo is pairing with mobile applications developer OmniSky to develop a