Christopher Saunders

MSN aims to cut costs and streamline the delivery of its online ads, through a new deal with San Francisco-based content delivery play Digital Island.

Despite the much-publicized problems now facing the Web advertising industry, revenue from e-mail marketing is poised to more than double during 2001,

LifeMinders is actively shopping itself for prospective acquirers, the Herndon, Va.-based online marketer and technology firm said Thursday. The

Marketing technology and Web media buying firm Mediaplex aims to stem its losses from the current stagnant ad spending market by exiting the media

As the domestic Web advertising market continues to lag, several U.S. industry players are stepping up efforts to expand their businesses abroad -- just

Interactive shop iXL Enterprises is aiming to, well, become less of an interactive shop, by shifting away from site design and more to the nitty-gritty

Food industry giant Groupe Danone aims to market to Latin American audiences using the Internet, tapping Alley-based Web publisher StarMedia Network to

Supermarket promotions firm Catalina Marketing has unveiled a new way for retailers to use the Internet in launching promotions. The St. Petersburg, Fla.

New York-based loyalty firm FreeRide is shutting down -- at least temporarily -- while it revamps its business model to survive in the current market

Alley-based interactive agency Red Sky Interactive is hunting for two top executives, following the abrupt resignations of chief executive and chairman

In its ongoing effort to trim the fat and raise money to fund continuing operations, Web ad network 24/7 Media is selling its AwardTrack unit to a North

Computer retailer CompUSA and AOL Time Warner's online service America Online reached a new cross-promotional alliance on Monday, aimed at expanding both