Christopher Saunders

A new study from Avenue A suggests that while driving visitors to your site is one thing, converting them into customers is quite another. The study,

Flush with new cash, online sweepstakes ASP ePrize said it's parting ways with its incubator, Alley play Rare Medium. The Farmington Hills, Mich.-based

Bertelsmann's book and music club unit, DirectGroup, is poised to buy e-mail marketer Zooba.com in a deal aimed at expanding its online promotional

As part of a major buy across Yahoo! Inc., Ford Motor Co. is promoting its new Ford Explorer with exclusive front-page placement on the portal for the

Industry leader DoubleClick Thursday became the latest firm to come out with statistics supporting online advertising's branding potential. Like other

America Online Inc. is gearing up to sponsor Madonna's new world tour, in an effort that will promote the Material Girl on its service, while aiming to

According to a new report, independent Web publishers could have reason to celebrate. A study by Jupiter Media Metrix' AdRelevance unit suggests that

It's official: the once high-flying interactive design shop and Web consultancy Razorfish has a new chief executive. Jean-Philippe Maheu, Razorfish's

It's a long-awaited sign: according to a new study, traditional advertisers surpassed dot-com advertisers for the first time in March. Of the top 100

For some time, 24/7 Media has been endeavoring to sell off portions of its company to raise capital. Now the ad network has a buyer for its Sabela Media

Women's content site iVillage continues its effort to weather the sluggish online ad spending environment with a deal to create a new Web site for

Advertisers on phone directory publisher Verizon Information Services's SuperPages.com will gain additional exposure through a deal the firm cut this week