Christopher Saunders

Interactive agency Digitas said it's faring better than others in the current Internet marketing slump, despite a slight decline in revenues and widening

You might have thought it was just for socializing, but Capitol Records aims to turn instant messaging into a way to promote one of its upcoming album

In designing Web sites that provide branded "experiences" for consumers, packaged goods manufacturers might be missing the boat entirely -- according to a

The online advertising industry increased its revenue during fourth quarter 2000, bouncing back from a third-quarter decline, according to the sector's

Online marketing firm Avenue A is gearing up to go head-to-head against the big players in online advertising, through a new unit designed to focus on

Ad network 24/7 Media is in talks to sell off its Sabela unit, in an effort to pare down its technology offerings and monetize an investment that it's yet

TribalDDB, the interactive agency of DDB Worldwide, confirmed Friday that it's slimming down in preparation to bulk up. The company eliminated 24

The Council of Better Business Bureaus and America Online reached an agreement on Thursday, in which AOL's future ads will more clearly communicate its

The Alley-based online ad giant saw revenues of $114.9 million, resulting in a pro forma net loss of $10.5 million, or $0.08 per share. That's a penny

Rich media ad firm Amicada signed its first publisher this week in an effort that supporters of Web advertising are hoping pans out as a way to attract

Newly independent Enliven has brought in its original founder -- and a player in its continued financing -- to head up its operations until a new chief

Real Media U.S. Launches Centrally-Served Version of Open AdStream Ad network Real Media took the wraps off the U.S. version of its Open AdStreamCENTRAL