Kenneth Corbin

The mission to build a common login for all sites across the Internet has taken one giant step forward. Five, actually. The OpenID Foundation announced today that Microsoft, Google, Yahoo, IBM and VeriSign would become its first corporate board members. “This really puts, very strongly and clearly, an important first piece of the puzzle in […]

In his first earnings call since taking the reins at Time Warner last month, CEO Jeffrey Bewkes delivered the vision for change in the media conglomerate that investors had been counting on. Bewkes said that Time Warner would split the operating units of AOL, and would consider spinning off the company’s cable division. While AOL’s […]

NEW YORK — With the $5 billion acquisition of business intelligence provider Cognos formally concluded last Thursday, IBM wasted no time unveiling a slew of new products and its plan for integrating the company into its information-on-demand (IOD) strategy. Addressing analysts and press in the rooftop suite of the St. Regis Hotel here in Midtown […]

Whether the Super Bowl ads struck you as amusing, annoying or just plain absurd, you can’t argue with results. Two new sets of research from marketing consultancy SendTec and online metrics firm comScore make a pretty strong argument that the Super Bowl TV spots succeeded in driving Web traffic. In marketers’ multi-channel mix, the Web […]

MySpace plans to celebrate the launch of its Developer Platform Site today with a gala event at its new San Francisco offices, offering developers a sandbox full of APIs to develop and test their widgets, before they become available to the public a month later. “The goals for the platform at this point are to […]

So far the Super Bowl has been a fertile ground for News Corp. cross promotion.  The cast of Prison Break finally escaped, tunneling up from under ground, breaking through the surface at midfield.  The eponymous curmudgeon from the medical drama House strummed out the licks from the Fox’s NFL theme music on his electric guitar, […]

Public-interest groups like the Electronic Privacy Information Center (EPIC) and the Center for Digital Democracy (CDD) are a vital safeguard for consumers in the digital age. They keep vigilant watch over the Internet, fight the tough fight against large companies and hack through arcane government bureaucracies. Their dedicated staffs work long hours to promote the […]

Most of the lawsuits that the RIAA issues never make it to court.  Usually, recipients of the association’s prelitigation letters, very often university students, settle, staving off the possibility of an ugly, expensive legal mess. Such was not the case with Tanya Andersen, a disabled single mother living in Oregon, responded to the RIAA’s lawsuit […]

Might we look forward to a day when the RIAA is nothing more than four dead letters?  Could it be?  But who would attend the funeral, other than Lars Ulrich? Rumors are beginning to swirl that EMI, one of the Big Four record labels, is considering withdrawing its support from the RIAA and the International […]

Time is running short for aspirant Web marketeers to take up the Google Online Marketing challenge. Google sent out a notice today calling for more universities to enter the competition where marketing students will see who can deliver the best results to a local small business using AdWords. The rules: the company can’t have more […]

Listening to leading advertising executives wax about the state of digital marketing and you’re left with the feeling of an industry that hasn’t gotten comfortable in its own skin yet. At the Always On conference in New York, attendees from ad agencies, Web companies, ad network descended on the Mandarin Oriental in Columbus Circle to […]

The rumors are not new, but they’re getting hard to ignore.  The New York Post has turned up sources close to Yahoo who warn that CEO Jerry Yang might be forced to sell a large stake of the company to a private equity firm out of fiduciary responsibility to the shareholders.  Yahoo’s stock is hovering […]