Campaign Tech: Obama says McCain’s no techie

If there’s one lightning rod in this year’s Presidential campaigns it’s the use of the word ‘change.’

And as Barack Obama points out in his latest television spot, according to [AP](, John McCain’s technology skills haven’t changed much since he landed in Washington in 1982.

Here’s a snippet of the latest ad focusing on how McCain doesn’t know how to use email:

*”He admits he still doesn’t know how to use a computer, can’t send an e-mail, still doesn’t understand the economy, and favors two hundred billion in new tax cuts for corporations, but almost nothing for the middle class,” it says. It shows video of McCain getting out of a golf cart with former President George H.W. Bush and closes with a photo of him standing with the current President Bush at the White House. “After one president who was out of touch, we just can’t afford more of the same.”*

John McCain, who is 71 years old, has supposedly said he relies on staff for email correspondence and computer skills.

It’s a savvy message that could resonate with baby boomers who were pushed and pulled into the digital age themselves, and one that will clearly make an impact with the iPhone generation which has never known life without cell phones or smartphones or laptops or PCs.

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