Any pretense MySpace still had about competing toe-to-toe with Facebook was discarded today, as the slumping social network rolled out a tool for its members to port their status updates and other content to their Facebook profiles.
It’s hard not to see the new Sync with Facebook tool as a concession to Facebook’s continued dominance as the world’s premier (at least by the numbers: 500 million and counting) social network. But in reality, MySpace had thrown in the towel on that one some time ago.
MySpace after all began aggressively cutting its staff and global operations last year, and has moved to rebrand itself as more of a niche community focused on things like music and games, each of which carries revenue possibilities beyond its historically disappointing advertising operations.
Today’s launch plays to those strengths in a way, as product director Jennifer Ruffner explains in a blog post: “Sync with Facebook allows users to keep their friends on Facebook up to date on everything, including: sharing songs, latest photos, fun game apps, and more.”