Obama & his Blackberry: A few words say it all | Internet News

Obama & his Blackberry: A few words say it all

Written By
Judy Mottl
Judy Mottl
Jan 13, 2009
2 minute read

President-elect Barack Obama faces a conundrum: He likely has to relinquish his coveted BlackBerry as part of his taking office on January 20.

But as recently as last week he made it clear, once again, he’s not happy about it.

One of the most enterprising, and humorous takes on his predicament can be [found](http://www.nydailynews.com/money/galleries/obama_cant_give_it_up_/obama_cant_give_it_up_.html#ph0) over at the *New York Daily News*. The New York paper asked some advertising and marketing gurus to put together ad campaigns based on the dilemma and the results are hilarious.

One favorite of mine is a front-page [declaration](http://www.nydailynews.com/money/galleries/obama_cant_give_it_up_/obama_cant_give_it_up_.html#ph6) that Obama has decided to forgo the presidency in order to keep his smartphone.

“Nation shocked. Blackberry Owners Not” screams the secondary tag line.

One pictorial is a text message [conversation](http://www.nydailynews.com/money/galleries/obama_cant_give_it_up_/obama_cant_give_it_up_.html#ph8) between Obama and his VP, Joe Biden, which talks about the impending BlackBerry removal action.

Another image [relates](http://www.nydailynews.com/money/galleries/obama_cant_give_it_up_/obama_cant_give_it_up_.html#ph9) how kicking the Blackberry habit is harder than giving up smokes.

And finally there’s one that scan the worklife and personal life of the soon-to-be President and [denotes](http://www.nydailynews.com/money/galleries/obama_cant_give_it_up_/obama_cant_give_it_up_.html#ph4) the communication ease a Blackberry affords when discussing national priorities: An email from Michelle Obama telling her husband the kids forgot their homework. Again.

Enterprising? Yes. Creative? Yes. It’s a Crackberry devotion pictorial not to miss.

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