Smartphones: The Gift That Gets Returned

Guess what was the number one returned electronic gift item this past holiday season?

The answer is the ‘smartphone.’ According to a report from Opinion Research Corp. about one-fifth of those who got a smartphone device (21%) has already returned the item citing it was too hard to setup.

FYI, the BlackBerry and the iPhone were not included in this study.

As I’m one of those few cell owners remaining whose phone doesn’t even boast a camera or email capability I can see usability and feature float still remaining as big issues with gadget adoption.

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