Most companies have some sort of Web presence, whether it’s strictly a “flat” information site, e-commerce-oriented or a full-blown interactive site with social networking features and real-time updates.
But these sites aren’t necessarily optimized for the growing popularity of smartphones and other mobile devices which have smaller screens and bandwidth issues desktop computer users don’t have to worry about. Small Business Computing reports on the latest offering from dotMobi designed to help small-to-medium sized businesses quickly establish an effective mobile presence.
As the Internet access device of choice for many consumers rapidly shifts from their desktops to their smartphones and other mobile devices, many small businesses find a sudden need for their websites to present not just a compelling experience for home users but also for mobile users on the run.
The main problem to date, for many small businesses, has been the lack of a small business computing platform that makes it easy and cost effective to have a mobile presence that’s on a par with its full-sized desktop pages.