Remember how excited the technology world was when Google said it was going to offer the Nexus One directly to consumers through its own retail store? It didn’t last long.
Now admitting that it was a failed experiment, Google plans to close down its Web store as soon as the Nexus One hits the shelves of brick-and-mortar stores.
Enterprise Mobile Today has the story on Google’s decision to shutter its Nexus One store.
Google’s experiment as an Android phone retailer has come to an end with the announcement it plans to shut down the Nexus One Android Web store and will sell its
Andy Rubin, vice president of engineering at Google (NASDAQ: GOOG), announced the news
“We launched Nexus One in January with two goals in mind: to introduce a beacon of innovation among Android handsets, and to make it quick and easy for people to buy an Android phone,” Rubin wrote.