Google to Close Nexus One Online Store

Remember how excited the technology world was when Google said it was going to offer the Nexus One directly to consumers through its own retail store? It didn’t last long.

Now admitting that it was a failed experiment, Google plans to close down its Web store as soon as the Nexus One hits the shelves of brick-and-mortar stores.

Enterprise Mobile Today has the story on Google’s decision to shutter its Nexus One store.

Google’s experiment as an Android phone retailer has come to an end with the announcement it plans to shut down the Nexus One Android Web store and will sell its HTC-designed phone in the retail outlets of the two carriers it has left.

Andy Rubin, vice president of engineering at Google (NASDAQ: GOOG), announced the news in a blog posting. He admitted the Nexus One Web store hasn’t worked out as well as the company had hoped.

“We launched Nexus One in January with two goals in mind: to introduce a beacon of innovation among Android handsets, and to make it quick and easy for people to buy an Android phone,” Rubin wrote.

Read the full story at Enterprise Mobile Today:

Google To Shutter Nexus One Store

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