Nokia and Palm owners are appear ready to make a switch at their first opportunity, according to a new survey of U.S. smartphone users by Finnish mobile analytics firm Zokem.
As Enterprise Mobile Today reports, the iPhone and Android models score highest in customer loyalty with more than four in five users vowing to stick with their current smartphone regardless of what new features or form factors are churned out by the competition.
The iPhone checked in atop the rankings of platform loyalty with net promoter score (NPS) of 73 percent, well ahead of second-place Android at 40 percent and Research In Motion’s BlackBerry at 33 percent. Symbian recorded a NPS of 24 percent while Windows Mobile and Palm came at 10 percent, respectively.
RIM fared much better with 66 percent vowing to buy another BlackBerry when the time comes to upgrade. Forty-four percent of Windows Mobile users said they plan to stay the course.
But it was a much different story for Nokia and Palm.