Oracle Talks Up 11g At OpenWorld

SAN FRANCISCO — Oracle kicked off a crowded Oracle Open World conference
here with product announcements aplenty and a preview of the forthcoming Oracle 11g, now in beta.

Oracle SOA (Service Oriented Architecture) Suite 10g Release 3 was unveiled today with immediate availability.

SOA Suite 10g, a component of Oracle’s Fusion Middleware, includes an enhanced Enterprise Service Bus (ESB), expanded workflow capabilities, better Web services security and interoperability and what the database giant described as broad capabilities
for SOA governance, including an enhanced Web Services Registry and Web
Service Manager.

Oracle said the multi-protocol ESB can significantly reduce the amount of
programming required to connect heterogeneous services and applications in
an SOA  environment.

The Fusion Middleware SOA suite is a single, integrated, browser-based console to administer policies across multiple, distributed enforcement points in both Oracle and non-Oracle middleware and heterogeneous enterprise applications.

Joshua Greenbaum, principal analyst with Enterprise Applications
Consulting, said Oracle needs to continue to differentiate the value of its
middleware   offering and make sure it works with
all the products Oracle’s been acquiring as well as third party offerings.

“Today, Oracle is doing well, but down the road it has to face the huge
momentum behind open source and markets that may not need Oracle
applications,” said Greenbaum.

Chuck Rozwat, Oracle’s executive vice president of server technologies, said
there’s been a “perfect storm” of opportunity for Oracle’s database
technology, applications and service to achieve broader adoption.

He pointed to an information explosion that now extends beyond raw data, to
complex multimedia data types and compliance regulations like
Sarbanes-Oxley that place a higher demand on ready access to more organized
data.

Rozwat said the new 11g version of the Oracle database has 482 new
features, cutting across such areas as manageability, content management,
infrastructure, high availability, scalability and business intelligence.

He said the latest version of Application Express lets end-users build
applications, like a report generator, in as little as 30 seconds time.

Oracle’s MapViewer uses Oracle middleware to facilitate access to
multiple information sources, not just directions. In a demo, Rozwat showed
how a salesperson would be able to identify “hot” sales leads on the map
based on customer references and past sales.

Some 41,000 attendees are expected at Oracle’s conference here this week,
which snarled a good chunk of downtown San Francisco traffic.

AMD’s CEO Hector Ruiz kicked off Monday with a keynote address which also
Dell founder and Chairman Michael Dell endorsing AMD processors for the
enterprise. The last big all-Intel holdout, Dell added AMD processors to its product
mix earlier this year.

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