[May 11] Eleven European airlines are joining forces
to create an online travel market, accessible by the
The airlines are: Aer Lingus, Air France, Alitalia,
Austrian Airlines Group, British Airways, British Midland,
Finnair, Iberia, KLM, Lufthansa and SAS.
Speaking with one voice, the heads of the airlines
issued a statement predicting that the site will
revolutionize the way European customers arrange
their travel plans.
“From the comfort of their own armchair, they’ll
now have access in their own language to the biggest
international route network and some of the lowest
fares available, as well as a one-stop-shop for
all their travel needs,” said Jan Stenberg, chief
executive officer of the Swedish airline SAS.
The new venture is unlikely to be welcomed by
online travel firms such as
still struggling to regain lost ground since its IPO.
Nor will high street travel agents find much to
encourage them, as the growth of Internet use has
inevitably led to direct sales by the airlines.
The partners have not yet agreed a name for the
new online travel market, but they expect to launch
the site towards the end of this year. It will be run
independently of the partners under separate management.
As for price fixing — the airlines insist that
they will still be in competition with each other.
There will be no price sharing, no price fixing, and no
exchange of proprietary information, say the airlines.
Rod Eddington, chief executive of British Airways,
said that research showed that customers want to be able
to compare and buy offers from a wide range of airlines
by visiting just one site.
“Now they can do just that. They will also have the
reassurance that they are dealing with established brands
which they can trust to deliver,” said Eddington.
In addition to purchasing airline tickets, users will be able to
book hotels, rent cars, and obtain insurance and other travel services.