With the Adfinity adserving system, the Asian venture of 24/7 Media is expanding its ad network in Asia by making ground in Hong Kong, Korea, Japan, China and Singapore.
The ad server solutions provider has its regional headquarters in Hong Kong and sales offices in Shanghai, Beijing, and Singapore. The company has an aggressive plan to setup additional offices in Taipei, Tokyo, Sydney and Seoul.
“In Asia, we are going to be the number one player,” said Rudy Chan, the CEO of 24/7 Media Asia Ltd. “We are the only online network agency that has a full blown Asian strategy.”
Currently, aggregated pageviews (pvs) per day for the Asian ad network’s 70 affiliated sites averages over 12 million, according to Chan.
24/7’s prominent Hong Kong affiliates include Jobasia, Next Magazine, Apple Daily, HK Property Journal, Wen Wei Po, Sing Tao, PC Home and HKNet. Its network affiliates in mainland China include Goyoyo, China Popular Computer Week, Yangcheng Evening News, China Byte, Nanfang Daily, China Infoworld and Zhaopin.
The company has also signed up, in Japan, the Tokyo Restaurant Guide and Dragonfield Games (over 1.2 million pvs per day) and in Korea, Chosun Daily (Korea’s largest newspaper with over 1.5 million pvs per day) and Hanmail (over 1.8 million pvs per day).
Some industry observers, however, are cynical about 24/7 Media Asia’s relationship to one of its investors, China Internet Corp. (CIC), which is owned by a consortium that includes the Chinese Government’s Xinhua News Agency.
“CIC is one of the investors but we have a lot of other investors. I report directly to David Moore at 24/7 Media in New York,” argued Chan.
“It’s unfair to just focus on who owns 24/7 Media in Asia. We are in the business of selling eyeballs– satisfying a big need in the market and saving time for advertisers and ad agencies with our ad server solutions,” continued Chan.