24/7 Media Inc.said that over the past
two months it has booked $13 million in direct marketing packages for its
24/7 new Direct service, which the company launched in April.
Advertisers using the service include Fleet Financial Services, Disney, Micro
Warehouse, BellSouth, CoolSavings.com, US Web/CKS, About.com, Amazon.com,
Netscape, CNET, NextCard, Staples, Discover Card, theglobe.com, ISN First
Auction and Dell Computer.
24/7 Direct’s primary objective for advertisers is transactional marketing,
including user registration, account application or product sale. The 24/7
Direct service combines historical campaign results in the up-front planning
process with daily tracking
and maintenance to optimize results.
“The success 24/7 Direct has experienced over its first two months is
indicative of
advertisers’ growing desire to monitor media programs and secure the
highest return on their marketing investments,” said Scott Paternoster,
senior vice
president for sales at 24/7 Media.