Motorola has acquired Symbol Technologies
, a $3.9 billion deal opening a door into the enterprise for
the second-largest wireless handset maker.
Motorola will pay $15 for each outstanding share of Symbol stock.
Symbol, which makes wireless handheld RFID
readers, becomes a wholly owned subsidiary of Motorola and a
cornerstone of the handset company’s Networks and Enterprise
business, said the companies during a conference call.
The transaction “significantly advances Motorola’s enterprise
mobility strategy,” Ed Zander, CEO of the Schaumburg, IL-based
company, said in a statement.
While fewer than 5 percent of Motorola’s customers are enterprises,
almost all of Symbol’s business involves the enterprise, Todd Kort, a
Gartner analyst, told internetnews.com.
Kort said while Motorola has a couple of handheld contracts, including
one with the U.S. Postal Service, “they’ve been treading water. This will really catapult them in the handheld business,” he said.
During a conference call, Zander said the agreement, expected to be
completed later this year or early 2007, is “buying the future.”
Zander, in a statement, said Motorola and Symbol share the vision of
a “digital, mobile world for enterprises that matches the world
people enjoy at home and at play.”
The combination will save Motorola $100 million by 2008 through
eliminating duplication and expanding its customer base, according to
the company.
Although some cost-cutting is planned, Zander said Motorola will
retain Sal Iannuzzi, Symbol’s president and CEO. The RFID firm’s Holtsville, N.Y., headquarters will also
be kept.
“This is about Motorola positioning itself as a player in the
enterprise sector,” Greg Brown, president of Motorola’s Networks and
Enterprise unit, told analysts this morning.
Zander said Motorola’s Q phone will
be pushed to enterprise customers, and Symbol, which employs Wi-Fi
Iannuzzi denied earlier reports Symbol was seeking a buyer. “There
was absolutely no auction,” Iannuzzi said. “Symbol wasn’t put on the
block.”
Symbol’s patent portfolio, including wireless RFID tag readers, could be the company’s most valuable asset.
Symbol’s technology could be embedded in Motorola phones enabling consumers to easily scan products, said Kort.
Although Symbol stock has been depressed and the company suffered
some setbacks, including a 2003 accounting probe and the exit of its CEO, the symbol is still strong among retailers, he said.
Motorola is basically picking up the market leader, according to the
analyst.