The deal calls for Media999, which operates one of the largest ad networks
in China, to use AdForce’s technology to serve its ads, which are delivered
to six million unique visitors every month. The companies say AdForce will
give Media999 more scalability, better targeting and a local presence,
which will be especially crucial as the ad network grows.
In addition, the two companies have agreed to work together to provide
Internet advertising, traffic generation and on-line marketing solutions to
maximize advertiser effectiveness in the Asian market.
The move gives AdForce a leg up in the increasingly competitive race to
stake out territory internationally, and gives it an ally that is
well-entrenched in what could eventually be one of the world’s biggest
“The Asian market is the fastest growing group of Internet users, outside
the United States, and represents a tremendous opportunity for Internet
advertising,” says Chuck Berger, chief executive officer of AdForce.
“Media999, one of the largest Internet ad networks in Asia, is an important
partner because of its unique knowledge and understanding of the Asian
market. Their consultants, natives to the country, understand cultural
preferences which give advertisers a competitive advantage.”
AdForce launched its Asian presence in September 1999, and has since landed
clients like SINA.com, 24/7 Media Asia, and Compuserve
Consultants Ltd. The company is a majority-owned operating company of CMGI.