Advisor Preps Business for Net Economy

Law firm Gilbert & Tobin has formed a consortium to launch an independent
service designed to help small to medium businesses traipse through Web
development toward a successful site.

The eCom-Advisor site canvases the core information the consortium has
considered businesses need to move into the Internet economy. Its content
covers the preparation and assessment of different types of Web sites so a
business can determine what it needs; choosing and Application Service
Provider; Internet business planning and gearing operations for the Net
economy; initial development and maintenance of a site; and onto more long
term considerations including customer relations and e-commerce
strategies.

Joining Gilbert & Tobin in the consortium behind eCom-Advisor is PC World
and technology and media company evive.

The site is designed to provide “practical and easily understood advice on
the most sensible way to transfer part or all of a business to the Internet,” said Gilbert & Tobin partner Brent Fisse. “It identifies and helps
businesses avoid many of the potential traps of going online.

“E-business is a crucial aspect of the future of any growing company. But
e-commerce is more than setting up a Web site. Careful planning is
essential,” added Fisse.

It is this last point that is the core theme behind eCom-Advisor.
Particularly in the current harsher economic climate, any investment a
business makes must provide a certain return on investment to justify its
existence. With the site, the consortium is keen for e-commerce to be seen
as a crucial part of this business growth and so has developed the site as
an educational resource.

The site’s content has been prepared by Gilbert & Tobin and is divided into
four key areas of guidance – business strategy, technical, legal and
marketing. The program itself includes industry reports as well as local and
international case studies to point to practical examples of e-commerce at
work within business, and the consortium is looking to include a marketplace
of suppliers able to provide online quotes for service.

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